If you attended and would like to see the full gallery, please click >> HERE<< and your prints will be with you shortly. Many thank to everyone that took part and helped to raise money for the Mayhew

Joyce needed some photographs, which of course is where I came in, so I thought I would share a few.

Joyce can run these masterclasses for you and your friends, at your home, so if you want more information, do contact her at Brides and Beauty and get your girly night in booked.

It was a cold but bright morning a few weeks ago when I arrived to photograph the salon at Skindeep in Elstree.  Salon owner Laurie has worked hard, together with her team of professional therapists, to offer a comprehensive range of treatments in a calm and knowledgable environment. The salon has beautiful rural views, yet is easy to find on the outskirts of Elstree.

I have done some product for shots for Laurie in the past and was very happy to oblige when she asked me to come and take some photographs of the salon and its reception & retail area.

]]> http://whitegoldbusinessimages.com/beauty-salon-photography/feed/ 0 http://whitegoldbusinessimages.com/product-photography/ http://whitegoldbusinessimages.com/product-photography/#comments Mon, 16 Jan 2012 21:22:15 +0000 admin http://whitegoldbusinessimages.com/?p=189 I was contacted early in the new year about photographing a range of business cards for Midlands based company Crayon Juice [great name!] for some brochures they are producing for their premium range of business cards. Whilst the main pictures were done using a neutral background, I also did some more artistic versions using black to really make some of the textures and effects stand out. The results were so pretty, I wanted to share them with you, with Embossing, Debossing, Foil Printing, Gloss Varnish and Laser Cutting, the cards were beautiful, looking and feeling like very good quality.

You can contact the guys at Crayon Juice through their website at www.crayonjuice.co.uk for more information on the range of business printing, web and design services they offer.

The day dawned clear and frostily cold but the Ace do a lovely breakfast to warm up on and several brave souls arrived on their beautiful machines, ready to head off to see the animals.

One of the Mayhew vans awaits outside the Ace Cafe to load the gifts into.

Ace Cafe owner Mark Wilsmore and a regular hand over gifts to Mayhew Volunteer Denise, including blankets knitted by her mother especially for the rescued animals.

Getting into the spirit of things…..

Ready to hit the road, leaving the Ace and heading for the Mayhew

The bikes follow the Mayhew Van onto the Harrow Rd

Arriving at the Mayhew

Group shot!

After a reception of tea and coffee and chatting, the bikers are all given a guided tour of the home. Meeting one of the Mayhew residents in the kennel block

Take me with you, please take me with you….

…and me…

…us too please, we would like a forever home….

…I’ll even sit on your shoulder! One of the cats gets to know how comfortable motorcycle jackets are.

One of the kittens currently in the Mayhew’s care

Meeting Collie cross puppy Paddy

Huge thanks to the Ace Cafe and its patrons for the donations and for happily having the camera pointed at them!

There is a full slide show of all the pictures from the morning HERE

Slideshow of all Pictures

If you would like more information about how you can join one of our South East Herts Athena groups and make the most of business support and networking with other business women, please contact Regional Director Rosy Holt for Radlett, Enfield and Potters Bar plus a new group about to launch in Botany Bay.

The night was hosted by The Lord Mayor of Westminster, Councillor Susie Burbridge in aid of her 3 chosen Charities, The Mayhew, Kidscape and Veterans Aid. It started with a special preview performance of The Lion in Winter at the Theatre Royal Haymarket starring Joanna Lumley [Patron of the Mayhew] and Robert Lindsey, and directed by Trevor Nunn. At the interval, during the drinks reception, we took the opportunity to take some pictures of the Lord Mayor and some of the guests who’s ticket price was benefiting the 3 charities.

Mayhew CEO Caroline Yates [far left] with the Lord Mayor of Westminster [2nd from left] and supporters

Volunteers from The Mayhew Animal Rescue, Kidscape and Veterans Aid were also there to help promote the charities

After the Gala performance, many of the guests had the donated even more money by buying tickets to a charity dinner, hosted and sponsored by the Ritz Hotel, London. They were taken from the theatre to the hotel by a complimentary Harrods bus – it was rather lovely to climb aboard a Routemaster again.

The hotels Marie Antoinette Suite set for dinner

Just one of several very generously donated auction items.

The Lord Mayor gives a very personal and heartfelt speech about the charities she supports.

Our Auctioneer for the evening in full flow and guests were bidding generously

The Lord Mayor is joined by fellow Lord Mayor, of Kensington & Chelsea, Councillor Julie Mills and Actress Ruby Wax

The Ladies who get things done! These 5 gorgeous ladies organised and ran the evening and what a success it was.

I also want to mention that apparently, 3 tickets from the raffle are as yet unclaimed, so if you are the owner of Blue 255, Green 35 or Orange 7 please get in touch with the Lord Mayors office at thelordmayor@westminster.gov.uk or contact claude@kidscape.org.uk to claim your prize.

Here are a few examples of the sort of pictures we took demonstrating several of the treatments offered, including Body Massage, Deep Tissue Massage, Reflexology, Indian Head Massage and a specialist Pre & Post Natal Massage and Reflexology service.

Now seriously, who can resist chocolate? Chocolate Blush – www.chocolateblush.co.uk

Stock photography is no bad thing, it has served a purpose for years and when you are looking for that one off image to represent your company on a website page or in a brochure, then it offers a huge selection combined with value for money. Now here is the but – does it really sell you to your future clients?

It is truer than ever that these days, people buy into people. It’s very easy to provide information to your prospective customers via the internet, so you have to stand out from the crowd. You have to be offering something that no one else in your sector is offering and you have to offer a personal service. It is one thing popping onto Amazon to buy a book, but if you are looking for something that involves more expenditure, or is a service of some kind, then we all do it, we look for something we can connect with on a personal level.

The human mind is naturally drawn to look at images or graphics before it reads the accompanying text – so if you are trying to appeal to your market, seeing the same picture on your website that they have seen on half a dozen others isn’t going to make you stand out. If they see an actual picture of you, your staff, your premises, your products displayed appropriately, that will naturally draw them in and increase the chances of them reading that beautifully written script that will hopefully seal the deal and get them contacting you. A quick word on text at this point – if words aren’t your thing, please do employ the services of a good copywriter to sort out website and marketing text, it is truly worth every penny.

Think about it – let us imagine you are looking for a Solicitor, or a Massage Therapist – two very different services but both likely to be local to you – aren’t you more likely to be happy to visit either of these if you have a good idea of what they actually look like, if they are not a faceless entity on the end of an email address.

Alternatively, let us imagine you have found an amazing jewellery designer that is at the other end of the country – you have picked them out because they have beautifully and professionally photographed images of their products on their website, so all business between you is conducted by telephone and/or email – wouldn’t it be nice to have an idea in your mind of what they look like, of the person you are actually talking to.

This is how YOUR clients feel.

The same principals can be extended to any marketing you do via social/business media networking, whether it’s Linkedin, Facebook, Google+ or Twitter – show your products in their best light, show your service as it actually happens, and show you!

You can’t get any of this using stock photography, so it is worth considering employing a professional photographer to help give you that edge and make your advertising and marketing all about you and your company.